Nov. 11th, 2013

skywaterblue: (Default)
So many truths about fandom and marketing stated so boldly here.

This crazy logic also makes me want to cry, because it ignores the power differential at work here. Having men in a fandom *legitimizes* that fandom. Having women in a fandom that still has men in it just means you’ll sell more shit. But having *mostly women* or the *perception* of mostly women in a fandom does indeed mean a loss of respect; your fandom is taken less seriously, even if it sells like hotcakes and makes lots of people lots of money (romance genre, fan fiction, anyone?).

[...]

Because what ends up happening with a fandom (or a job trade) that men want to have more respect for following? They start to push the women out of it, so it gets taken more seriously. Instead of addressing the sexism and saying, “Hey, we can all like this thing and it’ll be great!” what you start to see is dudes shoving out the women who were there all along.

Scrubbing Women from My Little Pony fandom.

This is the story of Star Trek fandom in its entirety. A woman saved Star Trek, women have largely driven the fandom since the 1960s, but when it comes time to market it, Star Trek is for men men men and don't you forget it.

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