One of Life's True Genuine Pleasures:

Long after you've read your favorite book and watched your favorite series, you can mug your friends into watching it with you to experience it all fresh again from their perspective.

Which is to say: I got fashionbeast to read the Golden Compass, and I was so very very good about not spoiling it for him, for months. And I just got his email with like a zillion exclamation points because he reached the end.